I'm happy to see you found me on this great World Wide Web. [Wait, are we still calling that?] Well, either way, the Universe lead you to my journal of tiny victories, ramble dabble and a rainbow of color. You may have known me previously as Marissa Harrington, Bourbon and Goose or if we go way back Hybrid Roots. As time has changed, so has my last name and my business but core items still remain: bold creativity and one heck of a vibrant community. It's been over 13 years of me playing in the digital creative space. My specialty has been digital marketing within the beauty industry but luckily for me, social media was created and my toolkit was ready to create successful engagement and community building strategies for not only businesses but individuals as well.
While I have the professional experience on my resume, I also bring to the table perspective on what works and what doesn't for your audience and customer; one heck of a rally squad and let's get this done attitude. So if you are looking to improve your brand's social media presence, supply support and mentoring to your internal creative team or assistance in photo shoots, creative resources like brand imagery, I can help you elevate your game. Contact me to learn more and schedule a call.
Key contributor in elevating DermStore Beauty Group (dermstore.com, blush.com, and hairenvy.com) for acquisition by Target.
Proactively designed implement a web 2.0 version of DermStore.com featuring up-to-date functionality; resulting in better customer experience, ultimately increasing profitability.
Redesigned email templates for customer re-engagement campaign which increased open rate by 2% and generated an increase in revenue.
Initiated cloud-based project management tool for the marketing department and trained employees on how to use the tool which resulted in better production and communication for the department; a vital component during business growth.
Streamlined email system of procedures for the marketing department. As a result, there was a 30% increase in work flow and production.
Took on the mobile site as a passion project, which was launched 2011, which increased traffic by 25%.
Provided creative strategy + content creation for Orly International's instagram which helped organically increase instagram followers from 42k to 219k.
Creative strategy + content creation for SpaRitual instagram: started with 6k followers organically increased to 13.5k followers
Responsible for the creative direction (packaging + component design) of Harry Josh Pro Tools Pro Dryer 2000, awarded 2014, 2015 and 2016 Allure Best of Beauty Award. As well as creative direction for Harry Josh brand and professional website.
Creative Direction for Brand + Products: Harry Josh Pro Tools / BeautyFix / Eviva / SmartBrow / Tendu / SpaRitual / ORLY International
Overall Brand Refresh: SpaRitual / Orly International Made in LA / DermStore / PRAVANA / CosBar
Clementine Daily: Everyday Icon The Art Director: Marissa Berrini / Studio DIY Pre-Graming with Pastries: A Tailgating Brunch / Studio DIY Sparkling Holiday Cocktails / Sugar and Type / Be Up & Doing / Academy of Handmade / Precious Beast / Death to the Stock Photo